Hi, I’m Gina.

I’m a communications professional and the person behind GKP Creative.

I work with government, non-profit, community organizations and businesses to make communication clearer, more strategic and more effective. My work spans strategic communications, public engagement, digital communications, media relations, content development and creative execution.

I’ve always had an eye for finding the gaps - where a message isn’t quite landing, where information could be easier to understand, or where an organization has something important to say but isn’t sure how to say it. I take those challenges, look at the bigger picture and develop practical communications solutions that work.

For me, strategy and execution go hand in hand. I can develop the communications plan and then roll up my sleeves and bring it to life - whether that means writing public-facing content, managing digital communications, developing a campaign, working with media, creating visual materials or finding better ways to engage an audience.

That combination is at the heart of GKP Creative: strategic thinking backed by hands-on communications support.

I believe the best communication is clear, human and purposeful. It shouldn’t make people work to understand what you’re trying to say -and it should always have a reason for being there.

That’s what I help organizations create.